Redesigning fashion e-commerce through personalization, trust, and delightful shopping experiences.
2025
6 Weeks
Figma, Illustrator, Photoshop
UX Research · UX/UI Design · Mobile App
Overview
Reinventing online fashion shopping
Savana is a mobile fashion shopping experience designed to reduce the frustrations of online shopping while making product discovery more engaging. Through extensive user research, the project introduces AI-assisted recommendations, virtual try-on, mood-based browsing, automated discounts, and real-time order tracking to create a more trustworthy and enjoyable e-commerce experience.
Online shopping lacks confidence and delight
Research revealed that shoppers frequently struggle with delayed deliveries, unreliable product information, complicated returns, fake reviews, poor personalization, and uncertainty before making purchases. Existing platforms focus heavily on transactions but rarely address user confidence or emotional engagement throughout the shopping journey.
A smarter and more personalized shopping experience
This project demonstrated how trust and emotional experience influence purchasing decisions as much as usability. Designing beyond checkout through transparency, personalization, and post-purchase engagement can significantly improve customer confidence and long-term satisfaction.
