An AR-powered collectible experience inspired by the world of Arcane.
2025
4 Weeks
Illustrator, Photoshop, Adobe Aero
Experience Design, AR, Visual Communication, Branding
Overview
Extending cinematic storytelling beyond the screen
Arcane explores how augmented reality can transform film merchandise into interactive storytelling experiences. Rather than existing as static collectibles, physical artifacts become gateways to immersive digital narratives that deepen emotional engagement with the world of the film.
Movie memorabilia rarely extends the cinematic experience
As entertainment becomes increasingly digital, physical movie collectibles often serve as passive souvenirs rather than meaningful experiences. Fans have limited opportunities to reconnect with a film once the credits roll, leaving emotional engagement confined to the screen.
Solution
Arcane proposes a collection of augmented reality-enabled collectibles that merge physical objects with digital storytelling. Through visual interactions, hidden content, and immersive experiences, each collectible encourages audiences to revisit the narrative in a more engaging and memorable way.
